Fitbit Sense vs Apple Watch 7 Compared: Selection Guide [2023]

Today, we will compare the Fitbit Sense vs Apple Watch, both of which are the very similar when it comes to performance but not the same from price point. Let’s take a look at the key differences between Fitbit Sense and Apple Watch 7 to decide which one is worth buying.

Apple Watch vs Fitbit Sense Compared: Side by Side

Here is the table we have put together to list the key points of Fitbit Sense vs Apple Watch:

Comparison of #Apple Watch Series 7Fitbit Sense
Our Selection forThe Most ComprehensiveBest Bang for the Buck Smartwatch
Check Latest Price TagRates on Amazon
Apple Watch 7 (GPS) / Apple Watch 7 (GPS + Cellular)
Rates on Amazon
Fitbit Sense
Compatible WithIOS DevicesIOS and Android Devices
Voice AssistantSIRIAlexa and Google Assistant
Contactless PaymentYes (Apple Pay)Yes (Fitbit Pay)
Case Size45 x 38 x 10.7mm
41 x 35 x 10.7mm
40 x 40 x 12.4 mm
Case Weight32 gr for 41mm aluminum version
38.8 gr for 45mm aluminum version
45.9 gr
Screen Resolution396 x 484 pixels (45mm)
352 x 430 pixels (41mm)
336 x 336 pixels
Display TypeLTPO OLED Always-On Retina display with Force Touch
1000 nits brightness
OLED
1000 nits brightness
Water Rating50 Meters
Dustproof Cert IP6X
50 Meters
Highlighted SensorsOptical heart rate sensor
Electrical heart sensor (ECG)
Improved accelerometer up to 32 g‑forces
Improved gyroscope
GPS, GLONASS, Galileo, and QZSS)
Barometric Altimeter
Compass
SPO2 Sensor
Optical heart rate sensor
Electrical heart sensor (ECG)
Electrodermal Activity Sensor
Skin Temperature Sensor
Accelerometer
Improved gyroscope
Altimeter
GPS & GLONASS
Heart rate sensor
SPO2 Sensor
Microphone & SpeakerYesYes
Plays and controls musicYesYes
Storage32 GB
Battery life18-hoursMax up to 6-days
ECGYesYes
Music storageYesYes
LTEYes (for GPS+Cellular Model)No
Expert ReviewApple Watch 6 vs 7Fitbit Sense vs Versa 3

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Key Differences Between Fitbit Sense and Apple Watch 7

Main Differences between Apple Watch 7 and Fitbit Sense are listed

Fitbit Sense definitely takes the lead in terms of price and battery life. But, the Apple Watch 7 is a great choice if you want a more comprehensive smartwatch.

Here is the list of the main differences between Fitbit Sense and Apple Watch 7:

  • Considering the design, the Fitbit Sense has no button and it is square shaped. On the other hand, Apple Watch 7 is more rectangular instead of being square shaped. Yet, their weight are almost the same.
  • The screen size & resolution of Apple Watch 7 is way better than the Fitbit Sense.
  • Both Fitbit Sense and Apple Watch 7 have a lot in common when it comes to the health tracking features. In addition, Fitbit Sense has a skin temperature, an electrodermal activity (EDA) sensors. The skin temperature sensor contributes to an overall health monitoring. The EDA sensor detects your stress level.
  • Apple Watch 7 is more accurately tailored to whatever activity or sport you are doing.
  • Considering the battery-life, the Apple Watch can last up to 18-hours. We measured way better results on the Fitbit Sense. Its battery can last up to 6-days. The winner is the Fitbit Sense by far in terms of battery-life.
  • The Apple Watch 7 comes with 41-mm and 45-mm options, on the other hand Fitbit Sense has one model. However, you need an iPhone to make full use of functions and features of the Apple Watch 7 or you can consider the Apple Watch 7 with LTE (GPS+Cellular model). On the other hand, Fitbit Sense is compatible with both Android and iOS devices. In addition, Apple Watch 7 has GPS and GPS+Cellular model. The GPS+Cellular model uses LTE networks. LTE makes full use of features and functions of Apple Watch 7 when nearby a WI-FI connection.
  • Apple Watch 7 has more Smartwatch Features than the Fitbit Sense.

Battery Life compared for Apple Watch and Fitbit Sense

The battery life always depends on how often you use their smartwatch features. The Fitbit Sense stands out by a large margin, with a battery life of up to 6-days on a single charge, depending on your settings and how you use it. The Apple Watch, on the other hand, is not as competitive as the Fitbit Sense when it comes to battery-life span. The battery-life of Fitbit Sense can last up to 18-hours.

Both watches have magnetic wireless charging capability and also need almost an hour for a full charge. This is 33% faster than the Apple Watch Series 6 (Check out our Apple Watch 6 vs 7 comparison). Which means that the Apple Watch 7 charges noticeably faster than other series. However, this is a critical disadvantage of Apple Watch if sleep tracking is important to you, and you don’t want to charge it every night.

Overall, if battery life is very important to you and you don’t like to worry about charging all the time, it must be said that Fitbit Sense will be a much better choice for you.

Health Tracking

We want to point out that picking the winner of this category is pretty tough since both Apple Watch 7 and Fitbit Sense are among the best health tracking smartwatches on the market. Both Fitbit Sense and Apple Watch 7 watches have pretty much the same set of sensors for health monitoring.

Both watches have ECG sensors. If we talk about what this sensor is, we can say that it is a sensor that monitors your heart for signs of atrial fibrillation, which is an irregular heart rhythm. If you want to stay in a certain heart rate range for your health, these two watches also support heart rate tracking.

Another important sensor is SpO2. This sensor measures your blood oxygen level and is present in both watches.

Separately, Fitbit Sense has a skin temperature and an electrodermal activity (EDA) sensors. The skin temperature sensor contributes to an overall health monitoring. The EDA sensor detects your stress level. The extra useful sensors on Fitbit Sense are fine, but both watches are very close to each other in this regard. Additionally, Apple Watch 7 has an app integration that presents your information to the healthcare provider.

Display Sizing: Fitbit Sense vs Apple Watch 7 Resolution

We mentioned that the Apple enlarged the screen of Apple Watch 7. Compared to the Apple Watch Series 6, the Apple Watch 7 has 20% larger screen and 40% thinner bezels. The 1.9-inch screen on the 45-mm model is very interesting! It affects your navigation and usability very well. The 45-mm model of Apple Watch 7 has a resolution of 396 x 484 pixels, while the 41-mm model has 352 x 430 pixels. Moreover, this watch has LTPO OLED Always-On Retina display and 1000 nits brightness.

Likewise, Fitbit Sense also has 1000 nits of brightness with resolution of 336 x 336 pixels. It has a very small screen measuring 1.58 inches OLED display. However, like the Apple Watch 7, the full screen works and is fairly easy to navigate despite its small size. If you want a bigger screen, the Apple Watch might be a better choice.

Fitness Tracking

Compared to the Fitbit Sense, Apple Watch 7 is more accurately tailored to whatever activity or sport you are doing. It also supports around 17 different workout categories to deliver this data. On the other hand, Fitbit Sense comes with 20 workout categories.

Both watches use the built-in GPS, accelerometers, and gyroscopes to detect what you are doing during the activity, how far and how fast you are going. Both Fitbit Sense and Apple Watch 7 can automatically detect whether you are exercising and starts recording. However, it may produce better results, if you manually manage the exercise recording.

When considering the fitness tracking features, two models of Garmin stand out. You might want to check out our Garmin Forerunner vs Fenix article.

Smartwatch Features

While the health tracking and fitness tracking features are pretty similar to each other between the two watches, we know that the Apple Watch 7 mostly focused on health and wellness, and we have to honestly say it’s superior to the Fitbit Sense. Moreover, we encounter a wide variety of applications and integrations on the Apple Watch 7 that we have not yet seen in Fitbit Sense.

For example, Apple Watch 7 has powerful home automation tools that can let you manage your home with the clock. In addition, you can view and share your favorite photos and memories. The Apple Watch 7 has a solid Photos app for these. Also, it is good to note that it has various text input options for Dictation, Siri, Scribble or keyboard messaging.

As well as Apple Watch 7, Fitbit Sense also has some of these features. It supports calls over Bluetooth and has Alexa and Google Assistant. In addition, Fitbit Pay introduces many of the membership card management like in Apple Pay and Apple Wallet, and offers nearly the same payment management.

We place great emphasis on notifications, and we must say that both watches are very good at handling your notifications. You can prioritize things before you get notified of what’s going on your phone. If you care about notifications and minor basics, both watches will help you a lot, but you should know that Apple Watch 7 has a lot more to offer.

Comparing the Design

Generally speaking, you will have with the Apple Watch 7;

An enlarged the screen compared to its predecessors. We really liked it even though it was a small difference. In addition, the Apple Watch 7 comes in five colors in aluminum case options. These colors: Midnight, Starlight, Blue and red, and Green. In addition, we have stainless steel models in four color options. These colors: Silver, Gold, Graphite and Space Black.

It is so clear that the durability of Apple Watch has been improved. It has water resistant to 50 meters and IP6X dust resistant. We all fear cracks and falls in Apple products, but apple claims that its front crystal is stronger and more resistant to cracking.

The Apple Watch 7 comes with 41-mm and 45-mm options, on the other hand Fitbit Sense has one model. In addition, Apple Watch 7 has GPS and GPS+Cellular model. The GPS+Cellular model uses LTE networks. LTE makes full use of features and functions of Apple Watch 7 when nearby a Wi-Fi connection.

So, the Fitbit Sense;

Its Soft Gold model features a reflective gold stripe bezel. A thin gold antenna strip separates the two for a better connection, which this watch’s stainless steel body blocks. If you choose the Silver or Graphite model, you will experience a more subtle effect.

Fitbit Sense doesn’t appear to have a button but has a small indentation on its left side. You can turn the screen on or off with this button. If you press long, you can open Google Assistant or Alexa. In addition, this watch is water resistant up to 50 meters. The bands of the Fitbit Sense is interchangeable as well.

Which one is better and worth: Fitbit Sense or Apple Watch 7?

Before saying which one is better than the other, we would like to talk about the pricing. It is so clear that the Fitbit Sense is much cheaper than Apple watches. We are aware of the prices of Apple products and if you are budged restricted, you might want to consider Fitbit Sense instead of Apple Watch 7.

Here is the links that you can check out the deals & discounts on Amazon for Fitbit Sense and Apple Watch 7:

Fitbit Sense: Rates on Amazon

Apple Watch 7: Rates on Amazon

As a result, Fitbit Sense definitely takes the lead in terms of price, and battery life. If you are looking for a more fitness-focused option, you can consider Fitbit Sense, as Fitbit Sense darn good smartwatch and can meet your needs.

However, like our choice, the Apple Watch 7 is a great choice if you want a more comprehensive smartwatch. We must say that this watch has tools like LTE connectivity and annual software updates. But the downside is that you naturally need an iPhone to use the Apple Watch 7 on the model which does not have LTE (Cellular Connectivity). On the other hand, Fitbit Sense is compatible with both Android and iOS devices.

Bottom-line for Fitbit Sense vs Apple Watch 7

Our Verdict for Fitbit Sense vs Apple Watch, the Apple Watch 7 is the overall winner because truly the Apple Watch 7 is superior device. However, this is not always the case.

If you are not already having an iPhone, you will need to compromise on most of the features of the Apple Watch 7 (Only GPS model). But, if you can afford more and get the Cellular option (with LTE connectivity) of the Apple Watch 7, you can make full use of its smartwatch features when close to a WI-FI connection without iPhone.

Considering the Android and iOS compatibility of Fitbit Sense, this watch is cheaper in any case, and its battery lasts longer than Apple Watch 7.

If you have an Android device and don’t want to change it, or if you want a simple device for features like fitness and health tracking, Fitbit Sense is a great choice for you. But if you are already using an iPhone and want top-notch health and fitness tracking, the Apple Watch is worth the high price point.

If you are going to be able to paying up to the price point of Apple Watch 7, you might want to check out the Garmin Fenix 7 or Epix 2, which we thought they are superior to both Apple Watch 7 and Fitbit Sense.